InterVarsity
Press (IVP) is starting two new imprints—Praxis and Crescendo—designed to reach
two of its key audiences, ministry leaders and women. IVP will release its
first Praxis titles this fall, while Crescendo is scheduled to launch in spring
2013. “The addition of
Praxis and Crescendo as part of IVP’s overarching publishing strategy continues
the work that crystallized around the launch of our brand architecture in
2006,” said Jeff Crosby, associate publisher and director of sales and
marketing. “These lines create further distinctions of two core customer
groups. In an era of marketplace fragmentation and diffusion, such clarity of
content and message is a good and necessary thing.” Praxis seeks to
integrate theory and practice for pastors and ministry leaders. It allows IVP
to target ministry leaders more effectively “with resources that are both
practical for—but also written by—visionaries in church leadership,” Crosby said. Lead Praxis
titles include Protégé by Steve Saccone; Community Is Messy by
Heather Zempel; The Journey of Ministry by Eddie Gibbs; Creating a
Missional Culture by J.R. Woodward; and Church for the Fatherless by
Mark Strong. Continuing IVP’s
reach to “thoughtful Christian women,” the publisher is launching Crescendo,
with books written by women who tell the stories of God's activities in their
lives as they seek to become women of courage, confidence and calling. With
authors like Carolyn Weber, Shayne Moore and Patty Kirk, Crescendo will
celebrate and articulate women's experiences and leadership. “Crescendo will
allow us to address the critical lack of female nonfiction voices in the
Christian publishing industry,” said Cindy Bunch, associate editorial director.
“We want to create a line that is both beautifully written and profoundly
inspirational. We look forward to raising the profile of women authors in the
market.” In other IVP
news, Mark Noll and Carolyn Nystrom, authors of Clouds of Witnesses: Christian
Voices from Africa and Asia (IVP Books), were recently honored with the
2012 John Pollock Award for Christian Biography. Clouds of
Witnesses introduces 17
pivotal Christian leaders from Africa and Asia, revealing their life stories
and influence. “We are glad to
think that the award may alert others to the possibility of learning more about
the noteworthy Christian believers in Asia and Africa who are profiled in the
book,” Noll said. The Pollock
Award, named for the Christian biographer John C. Pollock, is presented
annually by Samford University’s Beeson Divinity School for the year’s most
outstanding Christian biography. Past winners include Eric Metaxas for Bonhoeffer,
Alan Jacobs for The Narnian and Timothy Dudley-Smith for John Stott. |