Written by Eric Tiansay
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Monday, 02 March 2009 02:35 PM America/New_York |
Though Swanson Christian Products is one of the oldest gift suppliers in the industry, it is pursuing younger consumers after a major review of its lines.
"What we've seen in the past couple of years is taking our product line and every design has been replaced with new designs, updated images," said John McKinney, director of operations at the Murfreesboro, Tenn.-based company. "We're using creative designs on the logos, new colors, and where it used to be basic black, burgundy and navy, now we're going into reds, greens, purples, oranges."
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