Written by Eric Tiansay
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Monday, 02 March 2009 02:51 PM America/New_York |
The company that publishes Christian Retailing, Strang Communications, is rebranding itself and downsizing to cope with a changing market and improve profitability, said Stephen Strang, founder and CEO.
Beginning this month, the company which is located in Lake Mary, Fla., will do business under three names: Strang Book Group, which includes seven imprints, headed by Executive Vice President Tessie Devore; Strang Grupo Hispano, headed by Director Lydia Morales; and Strang Media Group, which includes the company's magazine and Internet properties. Strang himself will head up the Media Group, which includes its flagship Charisma magazine as well as Christian Retailing and several other publications.
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