"(Licensed products) associated with live events draw consumers both before and after the event. The average woman drives over five hours to attend a live event. I can tell you from experience thousands show up for the conference in (event) T-shirts they purchased in stores. They also return to their local store to buy after the conference experience because it is not always possible to get a chance to buy at the events because of the volume of people wanting to buy there."

Lorri Carter, vice president of creative development, Kerusso (Extra Care: Making the most of ancillary products by Sherri Litza, Inspirational Gift Trends, June 9, 2008)

• Prev
• Next