"When a book or movie is launched, that's the best time to have your product out there. Stores can capitalize by making additional sales of ancillary products at the time they sell the book. Also, customers who enjoyed the book are likely to return and buy products they saw when they made their original purchase."
Lorri Carter, vice president of creative development, Kerusso (Extra Care: Making the most of ancillary products by Sherri Litza, Inspirational Gift Trends, June 9, 2008)

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