Christian Retailing

NEW PRODUCTS: Intelligently Designed Print Email
Written by Christine D. Johnson   
Tuesday, 05 May 2009 05:25 PM America/New_York
California company makes ‘preaching' apparel for youth
alt

Youth-oriented apparel company Him of the Garment's Intelligently Designed art will be available for shipping in August on a hoodie-shirt set and on totes. The company has also seen success with its Ain't But 1G (one God) hoodie. 

"We are preaching the gospel in every design, in every photograph and in the actual wearing of the product," owner Monica Kinnaird said. "So many of the shirt designs now are featuring skulls-which is a symbolism of death-and we represent life, Jesus Christ, the way, the truth and the life.

"We wish to inspire faith, thought, inspiration and a call to service. Everyone involved-from the models to the seamstresses-see their part in the ministry."

Intelligently Designed can be printed on the Hood Set ($75), which includes a shirt with the design on the front and the hoodie with the design on the back. The same design can be purchased for the company's carry totes for $25.

Kinnaird explained the background of the new design: "All that science holds ‘true' points to the fact that we are designed. No mere incident, accident, explosion or erosion is responsible for all that ‘life' holds. We are simply held ... and signed by design of an intelligent, awesome God."

Based in Southern California, Kinnaird, also owner of Chosenphotography, started Him of the Garment in 2008 as an extension of her visual ministry.

"I am a Christian first," Kinnaird said. "I am also a mother, a consumer and someone who takes very seriously what I put on. Wearing someone's product is more or less an endorsement of what they're selling."

For more information, visit www.himofthegarment.com.