ANSWER OF THE WEEK

Written by Christine D. Johnson

Wednesday, 13 May 2009 11:29 AM America/New_York

We asked: How can retailers increase sales of the food/drink items available in the inspirational gift market?

You responded:

1. Host tastings-they may be cute, but if they aren't tasty, nothing will happen.
2. Include them in prepackaged gift packs-follow the "Hickory Farms"-type of thing.
3. Posters-"Earth Water Available Here." Proceeds from these sales go toward ...
4. Use scripture: "Taste and see that the Lord is good."

Pam McFarlin
Sales account specialist
OCP (formerly Oregon Catholic Press)