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INSIGHTS: Trade Shows |
Written by Christine D. Johnson |
Wednesday, 13 May 2009 11:37 AM America/New_York |
"In preparation for gift markets and trade shows, generate a sales report to determine best-sellers and declines in subcategories so that open-to-buy will be spent wisely, freeing up inventory dollars in the clearance of poor performers. "Reports will also show what areas have sufficient stock levels and aid in determining inventory shortages. That will enable you to manage your time at gift shows accordingly, shopping for what is truly crucial to the inventory needs." Marilyn Turnipseed, product developer and design consultant, New Creation (Wise Buys: How to Stock Your Store Effectively, Inspirational Gift Trends, Jan. 5, 2009) |