Christian Retailing

CATEGORY COACH: Tableware Print Email
Written by Christine D. Johnson   
Wednesday, 24 June 2009 10:07 AM America/New_York
Vicki Page, owner, Art of the Spirit
www.artofthespirit.net

What's new in Christian tableware today? "You see brighter and trendy designs."

What should retailers be aware of in displaying tableware? "When displaying a product line of one vendor, make sure it is all together and not scattered throughout the store. This way a customer can see what items they may want to purchase in the future."

How can Christian retailers attract buyers interested in these products? "Many people like a decorative gift as well as a functional gift. In the store, have food displayed on a plate or fruit in a bowl. If there is a popular Bible study in the area, look to see if there is a verse in your ceramic line that ties in, and display the tableware and Bible study together. Suggest these items as gifts for the study leader."

In these tough economic times, has product pricing changed much? "Pricing may not have changed as much as offering new pieces with a lower price point so that shoppers will have a broader price range from which to choose."

What is one of Art of the Spirit's most popular products at this time? "For 2009 our ‘Dragonfly Collection' has sold very well."