Written by Christine D. Johnson
|
Tuesday, 28 July 2009 04:26 PM America/New_York |
Mike Meadows, marketing and communications manager, Warner Press www.warnerpress.org
What excites shoppers when buying greeting cards? "The image on the front of the card is probably the first thing that grabs the shopper's attention. Whether it's a beautiful photograph or an interesting illustration or design, the visual element helps to initially differentiate one card from another. Then the card has to have a good, solid message or it's not complete, especially with inspirational cards. ... Any value-added features are a nice touch, too, such as a card that doubles as a bookmark, bonus cards in a box (or) a card that doubles as a picture frame. ... Lastly, shoppers always notice good prices. Greeting cards come in such a wide range of price points, from the extra value of boxed greeting cards to very specialized cards with extras such as embossing, foil, glitter, die-cutting, you name it. The main thing is to give the consumer even more than they expected regardless of the price point."
|
Read more...
|