Every Good Gift, a Houston-based company that produces anointing oil, is one of many suppliers offering special terms to stores in a new online service recently launched by Christian Retailing magazine. Click here to watch a video presentation about the company. Host Michelle Zwicky explains how the company got started making anointing oil using fragrances mentioned in the Bible, and offers insights into the company's operations.

Through the Virtual Christian Retailing Show, stores are offered a free display with purchase and free gifts with purchase at various order levels.

The Web-based virtual show involves more than 20 exhibitors that took part in the International Christian Retail Show (ICRS) this month, presenting products and extending some special offers to buyers. The virtual show had more than 1,300 visits in its first week.

The suppliers' virtual show presentations include links for further information on specific products, and access to company Web sites, press releases and catalogs.

Running through the end of August, the show will also feature Webinar training for stores, with presentations so far scheduled by Carpentree on "Successful Art and Gift Sales" (Aug. 4, 2 p.m. EST) and Kerusso on "Keys to Apparel Sales Success" (Aug. 18, 11 a.m. EST).

The training sessions will be recorded for subsequent viewing at the site, which will also host author and artist release parties. There is also a link to a new social networking forum through which retailers and suppliers can connect for fellowship, encouragement and business.

"Not everyone is able to attend trade shows, but they want and need access to the product information and offers that are available there," said Christian Retailing Publisher Dave Condiff. "We believe that this is an innovative and cost-effective way forward for everyone."

Further virtual shows will follow, spotlighting seasonal and other special-focus selling opportunities. Stores will be able to access the information 24/7 at the Christian Retailing Web site or by going directly to http://vcrs.christianretailing.com.

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