We asked: Christmas will be here before you know it. Many Christian retailers are buying now for the holiday season, and gift selections likely will expand at Christmastime. What special events might Christian retailers consider now as they plan for the holidays? How can they draw more traffic into their stores in the run-up to Christmas?

"Christian retailers are the best source for gifts that help people share their faith in everyday life. From a marketing perspective, when you are the best at something, promote it-in your store window, in your fliers and advertising, with your displays, everywhere.

"This Christmas, help your friends and family share their faith in their everyday lives with gifts from Main Street Christian Store.

"You can give your friend a stylish T-shirt, but why not give her a stylish T-shirt that helps her share her faith? You can give your child any toy, but why not give him a toy that shares the message of Christ and helps him express his faith?

"Make sure everyone knows that you are THE source for gifts about the true meaning of Christmas."

Jason Anzalone
Marketing director
Kerusso

"Our most successful sale every year is the midnight sale we have the third Friday in December. Year after year we have a huge response. We offer progressive discounts and prizes. It's a lot of fun."

Stacy Peterson
Tree of Life Christian Outlet
Parable Christian Stores

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