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Written by Christine D. Johnson   
Wednesday, 23 September 2009 10:29 AM America/New_York
NOTW acquires Truth Soul Armor

Apparel company Not of This World (NOTW) has acquired Truth Soul Armor.

The move sees NOTW, which calls itself "a Scripture-based Christian clothing brand," acquiring Truth Soul Armor, a "fashion-based Christian clothing brand," in order to reach more people with the gospel, said NOTW founder and CEO Aurelio Barreto III in a company release.

Jeff Ray, owner of Truth Soul Armor, will be directing Truth branding and product design in his new role. Bill White, NOTW director of sales, will also direct Truth sales.