With winter arriving already in some parts of the country, what do you anticipate in terms of Christian apparel sales?

"For most of the country, there will be a turn toward warmer apparel-hooded sweatshirts and long sleeve thermals or long sleeve T-shirts. Also, especially with Christmas approaching, customers are looking for an apparel item that is not just a T-shirt, something that has more value and fashion associated with it. Traditionally, for Know Him, during the last quarter of the year, over 50% of our sales are in winter body styles."

Doug McKenna
President
Know Him

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