David C. Cook has awarded Kerusso the apparel license for Francis Chan's best-selling book Crazy Love.

The book has sold more than a half-million copies and recently received the Evangelical Christian Publishers Association's Gold Book Award.

The Crazy Love T-shirt, which comes in red and retails for $17.99, will feature the main theme of the book on the front: "GOD IS LOVE. (Crazy, Relentless, All-Powerful Love)." The shirt will be released in January.

"Kerusso was founded with the goal to spread the gospel through apparel," said Vic Kennett, CEO and president. "Crazy Love represents a compelling way to announce God's love to people."

Douglas Mann, senior director of marketing for David C. Cook, commented: "As the response to and demand for Crazy Love has risen, we sought a partner with the expertise in apparel marketing and distribution to extend the values and mission of the message. Kerusso was the perfect partner for our objective."

The back of the Crazy Love T-shirt carries a quote from the book: "God is calling you to a passionate love relationship with himself. Because the answer to religious complacency isn't working harder at a list of do's and don'ts. It's falling in love with God. Read
Matthew 22:37-40."

• Prev
• Next