Apparel company Kerusso has teamed with clothing designer Chelsea Eubank to promote "Wear iT Wednesday," a grass-roots movement that encourages youth to show their faith by wearing Christian-themed tees.

Eubank, a Marietta, Ga., college senior who believes that clothing is the young person's personal media, hopes to register more than 1 million youth online at www.wearitwednesday.com to gain their commitment to wear their favorite Christian shirt every Wednesday.

"We are excited to announce that Kerusso, the leading producer of Christian-themed apparel in the United States, has partnered with Wear iT Wednesday," Eubank said.

Vic Kennett, CEO and president of Kerusso said: "We've been producing Christian T-shirts for over 20 years and have seen first-hand the impact they have on people's lives. To see Chelsea spearheading this movement is extremely exciting, and we are honored to be a part."

The Wear iT Wednesday movement aims to show the nation that young people are committed to change and that they are willing to take on the personal responsibility of their values. The movement's tag line is "Wear iT, Live iT."

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