Kerusso has been named the official apparel partner for Like Dandelion Dust, a new movie based on the novel by New York Times best-selling author Karen Kingsbury.

Winner of more than 30 film festival awards, including a dozen Audience Choice Awards for Best Picture, and recipient of the Heartland Truly Moving Picture Award, USA Weekend said the movie may be "the next Blind Side."

Starring Academy Award winner Mira Sorvino, Golden Globe nominee Barry Pepper and introducing child actor Maxwell Perry Cotton, Like Dandelion Dust is the story of one family determined to keep the son they love, and another determined to begin a new life.
The movie opens on screens nationwide Sept. 24.

"We are so excited to be a part of this wonderful film," said Kerusso CEO and President Vic Kennett. "Our T-shirt and tote designs, which were determined by a Facebook poll with Kingsbury fans, will not only promote the movie, but also the incredible message behind it as well: Sometimes the greatest love is in letting go."

A portion of the sales of the T-shirt and totes will be directed toward orphan care in Haiti.

Kerusso is taking their support of the movie to another level by sponsoring a screening in Rogers, Ark. "After seeing clips from Like Dandelion Dust and hearing the mission behind the movie, I knew it was something that the residents of Northwest Arkansas needed to see and experience, and I wanted to ensure they would have the opportunity," Kennett said.

"Kerusso is everything we wanted in an apparel partner--a market leader and the very best at what they do," said Bobby Downes, one of the film's producers.

The T-shirts and totes are available at retailers nationwide. For more information, go to www.Kerusso.com.

• Next