Cardmaker DaySpring initiated a free encouragement card giveaway on Sept. 12, the National Day of Encouragement. Through active DaySpring retailers, the company gave away a half-million cards the week of Sept. 6.

Christian retailers responded with "great reports" from their customers, Brenda Turner, DaySpring's director of marketing communications, said.

"One man in particular was so excited about the cards that he went into his Christian retail store over several days so he could pick up a card with each purchase," she added. "We have wonderful stories of how consumers said the cards blessed them and how exciting it was to give it to someone they knew that needed encouragement."

A Chick-fil-A restaurant near DaySpring's headquarters in Siloam Springs, Ark., also partnered in the effort, giving out the cards to its customers.

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