's innovative online Virtual Trade Show Tour, created to help Christian retailers keep on top of new products and services, continues to prove a success.

More than 470 people have so far visited the magazine's Web site to watch video presentations from almost 90 exhibitors at last month's The Gathering 2009. Between them, visitors have viewed nearly 3,100 of the booth product reports.

Filmed live at the Jan. 7-9 event in Kisssimmee, Fla., the reports from the exhibit floor feature key new products for the coming year and details of specials offered at the show.

"We've had two-and-a-half times as many people take part in the virtual tour as were at the event in person," said Dave Condiff, publisher of Christian Retailing. "We are very pleased to be able to extend the reach for suppliers in this way at a time when everyone is looking to maximize their investments of time and money."

The Virtual Trade Show Tour from The Gathering 2009 can be viewed at the new Christian Retailing Web site, www.christianretailing.com.

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