In light of current economic conditions, Crossway Books & Bibles has launched an initiative to help Christian retailers stimulate and drive sales this quarter.

"We recognize that things have been very difficult for many CBA retailers," said Crossway Executive Vice President for Sales and Marketing Geoff Dennis. "Crossway wants to do what we can to help relieve some of the pressure Christian retailers are feeling."

The Retailer Recession Relief Program, which runs from Feb. 11 through April 15, is being offered to all independent retailers and church bookstores. The components of the initiative include a 55% discount on all Crossway backlist titles and a delayed payment due date for all orders (May 15).

"No one is pointing their finger at small businesses as the cause of this economic turmoil, but they will certainly be a part of the solution," said Curtis Riskey, CBA's strategic solutions executive. "We applaud Crossway's efforts, and we encourage Christian retail to take advantage of Crossway's terms."

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