The winners of the 31st Evangelical Christian Publishers Association's (ECPA) Christian Book Awards will be promoted and marketed to a broad group of consumers, according to officials for the organization.

ECPA has partnered with Christianity Today Inc. to promote the winning titles to its consumer base via the company's numerous print publications and Web sites.

Additionally, national retail outlets have designed in-store and online promotions to increase awareness of the winners. The retail participants include Berean Christian Stores, Family Christian Stores, LifeWay Christian Stores, Munce Group, Parable, Christian Book Distributors, Amazon.com, Borders and Crossings Book Club.

In addition, Innovative Inc.--a Web site company that works with more than 700 Christian retailers, church bookstores and broadcast outlets--has partnered with ECPA to promote the winners on its clients' Web sites.

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