Zondervan is reporting more than 7,000 free downloads of the Today's New International Version (TNIV) Kindle edition in the first two weeks since the company began offering the digital Bible version April 4. The promotion will continue through June.

Compatible with Amazon's Kindle book reader, the digital TNIV has risen to No. 36 on the Amazon Kindle charts, followed at No. 37 by Crossway Books & Bibles' English Standard Version Bible--also a free download. Baker Publishing Group is also offering the Bible in God's Word Translation as a free download.

Crossway has also promoted its ESV Study Bible with a special price of $9.99 in the Kindle store. Company officials told Christian Retailing that the digital Bible version had reached No. 1 on the Kindle chart since its release.

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