Christian-themed apparel company Kerusso held a press conference during the International Christian Retail Show (ICRS) on Monday at 3:16 p.m. to announce the re-launch of its worldwide initiative in partnership with Compassion International. The campaign is called Live for Him: Waiting Children.

The program is being renewed with this launch. "Live for Him has been resting for a couple of years," Vic Kennett, president and CEO of Kerusso, said. "But I'm excited to tell you that Live for Him is back in action. These precious little ones deserve our help."

More than $300,000 has been donated through the program, the goal of which is $500,000.

A portion of the sale of Kerusso's "Live for Him" apparel will be donated to Compassion. Donation amounts from the sale of each product are $1, adult or youth T-shirts and caps; 50 cents, ring; and 25 cents, wristband. All proceeds will help the more than 150,000 unsponsored children.

Retail owners also can participate in Kerusso's Live for Him Mission Trip Giveaway, which began June 1, 2009, and runs through April 30, 2010. The winning store will receive a trip for two to a Compassion project site in Central America. Details are available at www.kerusso.com.

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