CBA unveiled two Christian retail channel exclusives yesterday at its members breakfast.

NavPress Sales Manager Eric Helus told of the personal challenges behind the publishers' decision to launch the Solo Pink project, which centers on a pink-accented Bible with The Message text, the Solo devotional Bible, for breast cancer sufferers, with a portion of profits from each $17.99 sale going to breast cancer research.

Some NavPress staff had gone through "really troubling times" with sickness, he said, including Jennifer Sauls, who in a video greeting spoke of being diagnosed with and beating breast cancer.

The various situations had motivated NavPress colleagues to want to do something to help, Helus said. In addition to the Bible, the Solo Pink Project includes blank book plates that retailers can make available for customers on which to write a message of encouragement for someone battling cancer. The notes will then be placed inside special editions of The Message of Hope booklet to be given away.

Crossway Director of Sales Bill Anderson and Key Accounts Manager Danny Lee then spoke about their company's Good News of Christmas initiative, which aims to see more than a million invitations delivered to homes this holiday season.

The gift bags contain a special Christmas edition of the ESV New Testament, a customizable invitation to a local church Christmas event and a coupon that provides free access to the online edition of the ESV for a month. Fifty-pack boxes of the outreach sets are being made available to stores for $35 each, with free freight for three or more boxes. Retail price is $1 per bag.

"We believe that this initiative will do two things," Lee said. "We will really reach the lost with the gospel, and it will bring the churches back into your stores."

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