The long-established Berean Christian Stores name is to continue, as the regional chain remains open under new ownership.

The 18-outlet business that filed for Chapter 11 bankruptcy protection in June has been bought by Joseph and Deanna Gimelli, former owners of a northern California winery. The sale for almost $2 million was finalized at the weekend, Bill Simmons-who continues as president and CEO-said today.

The Cincinnati-based chain-bought in 2006 from Standex International by a private equity firm-had debts totaling almost $6.5 million when it began Chapter 11 proceedings. The Gimellis' bid prevailed at an auction over offers from three liquidators.

Announcing "It's a New Day" to Berean customers in an e-mail message, management said that difficult circumstances and the economy "have been tough on Berean this past year." As a result, "our ability to effectively stock our stores and serve our customers was impacted. ... " But with the sale to "a compassionate Christian family, Berean will again be able to fully provide the assortment of products and level of service you expect."

Simmons said that the Gimellis had first expressed interest in Berean almost two years ago, as regular customers of the chain's outlet in San Jose, Calif. "They see themselves as stewards; they are reluctant to refer to themselves as owners," said Simmons, who added that the Gimellis "believe in the mission and ministry of the business."

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