The nation's largest Christian retail chain is converting its e-mail platform in order to better serve customers.

Family Christian Stores is standardizing all of its marketing and transactional e-mail on StrongMail Systems' commercial-grade e-mail platform. Family Christian previously relied on an e-mail service provider, but switched to StrongMail to improve the relevancy, reliability and cost of its e-mail campaigns, company officials said.

In addition to its 300 stores, the chain also sells products and church supplies through its Web site. To keep its customers informed, Family relies heavily on e-mail, resulting in multiple campaigns and millions of e-mails sent each month.

"With StrongMail, we now have the control and data integration necessary to respond quickly to market changes with personalized messages that drive results and customer satisfaction," said Keith Watkins, chief information officer of Family Christian Stores. "By offering us a complete solution at the right value, StrongMail will enable us to deliver more relevant and cost effective email communications across our multi channel environment."

StrongMail's clients include eHarmony, FoxSports.com and Ticketmaster.

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