Diversification and promotional pricing are two motifs for P. Graham Dunn as the gift company continues to explore new marketing opportunities.

With consumer spending down, the company has unveiled more than 70 frameless textured prints-sized 11-by-14-inch-that provide margin for retailers and promotional price points for consumers.

Themes such as horses, patriotic, cats and dogs, birds, hunting and fishing are being significantly expanded, while lighthouses, still life, floral and eagle themes continue to be a growing part of the business.

Frameless textured prints, which have the look and feel of painted canvas, are currently the top-selling P Graham Dunn product category. The company developed and introduced the style to the Christian market a number of years ago.

Additionally, multiple SKUs have been added to impulse gifts retailing in the $5 range, including dog tags, purse holders, caribiner pocket knives, train whistles, lead crystal crosses and coordinated desk accessories.

The personalization line-where stores commit to an SIS (Store In a Store) of P. Graham Dunn's laser-engraving program-continues to expand into new categories as well, with 50 stores in the Christian retail market committed to the program, and more signing up for 2010.

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