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Written by Staff
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Thursday, 01 October 2009 02:00 PM America/New_York |
- Christian retailers have been urged to use a low-cost way to tap into high-tech marketing opportunities.
- Stores can promote new releases by dedicating a computer to publisher and other Web sites that feature books, says Sarah Bolme, director of the Christian Small Publishers Association.
- Bolme details the idea in a guest column in the Oct. 12 issue of Christian Retailing magazine, explaining that it came to her after visiting a large church in her neighborhood. She found a desk in the corner of the foyer with a computer on it locked into the church's Web site to allow visitors to find out more about the church.
- "What a great idea, to hook an increasingly tech-savvy population into learning more about the church by offering Web access to the site free to anyone who wanted to view it," she writes. "Why couldn't retailers use this strategy to hook customers into purchasing books? Surely Christian bookstores could have a dedicated computer in their store for customers to browse videos of Christian books to engage customers and sell more books?"
- The computer could be strategically located like music-listening stations, so customers could view book videos for fiction and nonfiction titles they might be interested in purchasing in the store, Bolme says. "While browsing promotional book videos in the store, media-saturated customers are more likely to decide to purchase books about which they watch a promotional video, increasing the store's sales."
- Read the complete article in the Oct. 12 issue of Christian Retailing
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