Crossway is well on the way to meeting the million-level goal set for its bridge-building Christmas outreach program, but there is still time for stores to participate.

Christian retailers have responded enthusiastically to the campaign to see a million copies of the special-edition English Standard Version (ESV) Outreach New Testament delivered to homes across the country, according to Crossway Executive Vice President for Sales and Marketing Geoff Dennis.

The outreach materials--including a Christmas message from author Max Lucado, packaged in a white door-hanger bag with the New Testament--are available to stores in 50-set boxes for $35 each, to use to build relationships with local churches wanting materials for Christmas evangelism.

Hear Dennis discuss the program with Christian Retailing Editor Andy Butcher in an online exclusive as part of the magazine's Virtual Christmas Showcase. The event spotlights more than 20 suppliers' products and offers for Christmas, and includes additional interviews and resources for the key retail season.

Click here to find out more about Crossway's "Share the Good News of Christmas" program and the Virtual Christmas Showcase.

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