Popular author Max Lucado's Fearless: Imagine Your Life Without Fear (Thomas Nelson) was listed at No. 10 on the New York Times Hardcover Advice best-seller list published Oct. 9. Lucado's newest book was on the list for four weeks in a row since its Sept. 8 release.

Fearless, which debuted atop the Evangelical Christian Publishers Association's October best-seller charts, was buoyed by a multifaceted social-media campaign in which Nelson utilized the influence of its online "friends" and "followers" to help spread the world about the book.

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