NavPress is introducing a $5 book deal as a Christian retail channel exclusive. Beginning in January and continuing through December 2010, independent Christian stores can purchase that month's preselected NavPress title for $2.75 and then sell it for $5, company officials said.

The announcement comes in the wake of Amazon.com, Walmart.com and Target.com embarking in an online price war last week over the pre-sales of new hardcover, best-selling books. All three of the mega-retailers are selling the titles for $8.98-$9, although the retail price for the books is typically $25-35.

The $5 Book Deal lineup--which features NavPress top sellers--includes The Pursuit of Holiness by Jerry Bridges (January); Living the Resurrection by Eugene H. Peterson (March); Becoming a Woman of Excellence by Cynthia Heald (May); Dark Blue: Color Me Lonely by Melody Carlson (July); Calm My Anxious Heart by Linda Dillow (September); and Abba's Child by Brennan Manning (December).

"The $5 price has been the magic number over the past year or two in retail," said NavPress Sales Manager Eric Helus. "Our yearlong offering helps make a sampling of our best-selling titles available at a price point that will allow the reader who might not be familiar with or interested in buy and read these books. At the same time, retailers can cross-promote the $5 books with the respective author's other titles to increase sales."

A minimum of 25 units is required for the first order for each book, NavPress officials said. Retailers can sign up for all six titles in advance or purchase on a custom basis. Orders are nonreturnable, although terms include free freight and 30-day billing.

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