Undaunted by the lingering recession, several pioneer booksellers have been celebrating significant milestones in Christian retailing while looking to the future.

Kregel Parable Christian Stores in Grand Rapids, Mich., observed a full century of selling evangelical books this year, while Baker Book House (BBH)--also in the same city--marked 70 years.

Meanwhile, Northwestern Book Stores--a small chain in Minnesota--has stayed in business for 60 years.

During a time when many Christian bookstores are struggling and closing, these longtime Christian retailers have set the standard in the industry for longevity--in large part because of how they are changing with the times.

"Keeping our business up to date with the changing social retail climate is very important," said Sue Smith, manager of Baker Book House, which was recognized with a CBA Spirit of Excellence Award in the Innovation category, during the International Christian Retail Show in Denver in July.

Beverly Snyder, events coordinator for Northwestern, said one of the ways the chain has stayed strong is by "keeping up with technology as much as possible. ... Our latest new innovative idea is laser-engraving for a large variety of gift products that the customer can personalize."

Northwestern has also tried to stay ahead of the crowded retail environment by offering competitive prices. During its 60th Anniversary Sale in September, the chain offered at least a 20% discount on almost everything in its stores.

Read the full report in the January 2010 issue of Christian Retailing magazine.

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