Christian-themed apparel company Kerusso has announced a licensing partnership with David C. Cook based on the best-selling Crazy Love by California pastor Francis Chan.

The red Crazy Love T-shirt, which will retail for $17.99 and released in January, will feature the main theme of the book on the front of the apparel, "GOD IS LOVE. (Crazy, Relentless, All-Powerful Love)."

The back of the shirt features a Chan quote from the book: "God is calling you to a passionate love relationship with himself. Because the answer to religious complacency isn't working harder at a list of do's and don'ts. It's falling in love with God. Read Matthew 22:37-40."

"As the response to and demand for Crazy Love has risen, we sought a partner with the expertise in apparel marketing and distribution to extend the values and mission of the message," Cook Senior Director of Marketing Douglas Mann said. "Kerusso was the perfect partner for our objective."

Vic Kennett, CEO and president of Kerusso, added: "Kerusso was founded with the goal to spread the gospel through apparel. Crazy Love represents a compelling way to announce God's love to people."

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