Suppliers of Christian products can now enter their best releases of the year in Christian Retailing's 2010 Retailers Choice Awards-and take advantage of the Early Bird discount if entering by this Friday, Jan. 15.

Introduced in 2001 and celebrating 10 years in 2010, the Retailers Choice Awards have been increasingly acknowledged as an important way of recognizing some of the most significant new life-changing products in the Christian retail industry.

Suppliers who nominate their products by Jan. 15 can save on entry fees by using the Early Bird option (buy five, get one free; buy 10, get two free, and so on). The entry fee remains just $50 per item.

Products may be nominated until Jan. 29, 2010, with retailer voting beginning in February in 36 categories of gifts, books, Bibles, music and more.

The 2010 Retailers Choice Awards winners will be announced at Christian Retailing's The Gathering 2010 event, to be held April 21-23 at Southeast Christian Church in Louisville, Ky.

See the listing of categories and official rules at the Retailers Choice Awards Web site, or e-mail Managing Editor Christine Johnson.

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