Christian Retailing

Memoir by Super Bowl star Drew Brees coming Print Email
Written by Eric Tiansay   
Thursday, 18 March 2010 02:56 PM America/New_York

Seeking to duplicate the success of its football-themed titles, Tyndale House Publishers will release this summer the autobiography of New Orleans Saints quarterback and Super Bowl XLIV MVP Drew Brees.

Coming Back Stronger: Unleashing the Hidden Power of Adversity--releasing July 6--will chronicle the comeback story one of the NFL's top quarterbacks, but also the rebirth of New Orleans and a team that many had all but written off, Tyndale officials said.

Co-author of Ohio State University football coach Jim Tressel's The Winners Manual (Tyndale House), Chris Fabry will collaborate with Brees in writing the book, which will feature a multi-city book tour and a comprehensive marketing campaign.

After a potentially career-ending shoulder injury with the San Diego Chargers during the 2005 season, Brees joined the Saints in 2006. When Hurricane Katrina devastated New Orleans in 2005, the Saints were forced to play that entire 2005 season on the road.

"The comeback stories of Drew Brees, the New Orleans Saints and the city of New Orleans has inspired the nation," said Tyndale Senior Vice President and Publisher Ron Beers. "But there is so much more that people don't know. Unfortunately, we're living in an economy where a lot of people are being forced to stage their own comebacks. Drew's story and message of perseverance in the face of adversity is something that everyone can learn from."

Led by Brees, the Saints upset the Indianapolis Colts 31-17 during the Super Bowl in February, which drew an estimated 153 million viewers--setting a record for the most-watched TV program ever.

A portion of the proceeds from the sales of Coming Back Stronger will go to support the ongoing efforts of the Brees Dream Foundation to advance research in the fight against cancer and provide care, education and opportunities for children in need. Established by Brees and his wife, Brittany, in 2003, the foundation has raised more than $5 million to those causes.

Tyndale has released several football-related books that have made the New York Times best-sellers lists, including First Things First: The Rules of Being a Warner by former NFL star quarterback Kurt Warner and his wife, Brenda; Game Plan for Life by NFL Hall of Fame member Joe Gibbs; Uncommon and Quiet Strength by retired NFL coach Tony Dungy; The Winners Manual; and Don't Bet Against Me! by Deanna Favre, wife of NFL star quarterback Brett Favre. With more than a million copies sold, Quiet Strength--released in August 2007--has become one of the best-selling, sports-related titles in history.