A concerted retailer push is due to help promote sales of the winners of Evangelical Christian Publishers Association's (ECPA) 2010 Christian Book Awards, announced this week at the group's Executive Leadership Summit in Nashville.

Berean Christian Stores, LifeWay Christian Stores and Family Christian Stores will be featuring the six winners in seven categories on their Web sites, while Munce Group will highlight them in its More To Life online magazine. The top titles will also be promoted on independents' Web sites operated by Innovative, and there will be some in-store promotions.

In addition, the winners are to be highlighted in the general market by Borders, Barnes & Noble and Amazon.com.

Presented Monday night, the ceremony marked the second time in three years that a non-print Bible won an award. Glo by Immersion Digital, distributed by Zondervan, was voted best in the Bible category. In 2008, Thomas Nelson's The Word of Promise New Testament Audio Bible was declared Book of the Year.

For 2010, the overall winner was Richard Stearns' The Hole in Our Gospel (Thomas Nelson), which also took the Christian Life category. ECPA President Mark Kuyper said that he hoped the honor would help the book "mobilize even more Christians to care for the poor worldwide." He added: "In a year of unforgettable world disasters, including the devastating earthquake in Haiti, we are eager to encourage believers to take action for those in need."

Other winners: Bible Reference and Study: The New Moody Atlas of the Bible by Barry J. Beitzel (Moody Publishers); Fiction: Watch Over Me by Christa Parrish (Bethany House/Baker Publishing Group); Children & Youth: B4UD8-Before You Date by Hayley and Michael DiMarco (Revell/Baker Publishing Group); and Inspiration & Gift: Grace Notes by Philip Yancey (Zondervan).

• Prev
• Next