LibreDigital, a leading provider of digital marketing and distribution technology for publishers, has acquired the Symtio e-commerce platform from Zondervan. The retail card business is not part of the acquisition, however, as Zondervan is in negotiations to sell it separately, the LibreDigital statement said.

Launched as a division of Zondervan in 2008, Symtio is a multi-channel digital media platform that enables customers to purchase and access digital media-including e-books, audiobooks, music and video-online or through an in-store card program.

As part of the acquisition, LibreDigital is adding the Symtio technology, existing e-commerce contracts and applications and key e-commerce staff. Financial terms of the deal have not been disclosed.

"Publishers are seeing exponential demand for digital media from consumers," said Russell P. Reeder, president and CEO of LibreDigital. "The technology developed by the team at Symtio will be used to expand our platform to power new cross-publisher marketplaces as well as social commerce and white-label solutions for individual publishers that will help meet that demand."

LibreDigital's business is to help publishers with the marketing and delivery of e-books to digital devices and marketplaces. With the Symtio acquisition, the company will offer a complete end-to-end solution for publishers in sales of e-books and digital content, and will be able to provide marketplace services to other partners looking to add a cross-publisher bookstore online.

"I'm extremely happy that LibreDigital is acquiring the Symtio eCommerce platform. The combined capabilities and services will best serve publishers' digital needs today and in the future," said Brian Murray, president and CEO of HarperCollins Publishers. "LibreDigital is well-positioned to become the de facto standard for publishers seeking to increase sales across new and existing digital marketplaces."

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