Harvest House Publishers has instituted a new department to launch the company's forthcoming direct-to-church sales initiative.

President Bob Hawkins Jr. announced that the company has put in place a Corporate Development and Ser

vices Department to be led by Mary Cooper, who is being promoted to executive vice

president. Cooper, who has been with Harvest House for 18 years, was formerly the vice president of administration.

Aiming to reach a broader market, the publisher's new department will launch direct-to-church sales, oversee operational functions and provide oversight of the company's Web site. Assisting Cooper will be Heathe

r Green, who has been promoted to corporate development and services coordinator.

"My firm belief is that, with this new structure and Mary's gifted leadership in place, Harvest House will more easily be able to implement our core values, realize better cohesiveness, effectively develop new markets, increase brand loyalty from our customers and embrace our purpose and the products we produce with more passion and creativity," Hawkins said.

Cooper said she was "thrilled to be a part of the Harvest House team as together we plan innovative ways to deal with the rapidly changing publishing landscape."

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