Touted as the first promotion of its kind by a book publisher, military novels from B&H Publishing Group's new Fidelis Books imprint are being advertised in military/action video games.

"Advertising Fidelis books in these games is perfect synergy," said Aaron Linne, B&H's executive producer of digital marketing. "Gamers love an immersive experience, and our titles bring our readers to the front lines of battle."

The ads were made by Massive Inc., a subsidiary of Microsoft Corp., and the creator of a leading network for video game advertising.

"Fidelis fiction has the distinct advantage of having authors who have been there writing about what they know ... combat, fighting terrorism and dealing with insurgents," said Julie Gwinn, marketing manager for fiction. "We have decorated military and FBI heroes writing novels incorporating their past experiences. What is more real than that?"

Ian Ali, national sales manager at Massive, said: "No other book publisher has taken advantage of the military and action-adventure video game genre in the Massive network like Fidelis. Advertising directly to gamers that have a passion for playing through storylines like those featured in the novels is an outstanding fit."

Fidelis Books' titles are being featured in games such as Anarchy Online; Battlefield: Bad Company; Dead to Rights: Retribution; EndWar; Enemy Territory: Quake Wars; Far Cry 2; Ghost Recon Advanced Warfighter 2; James Bond: Quantum of Solace; James Bond 007: Blood Stone; Killing Floor; Mercenaries 2: World in Flames; Prototype; Rainbow Six: Vegas; and Rainbow Six: Vegas 2.

Click here for more information on Fidelis Books.

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