Thomas Nelson has announced a partnership with The History Channel Club, The History Channel Magazine and Salem Communications to celebrate the 400th anniversary of the King James Version (KJV) Bible in 2011.

The partnerships are "a significant strategic element" of Nelson's KJV400 celebration campaign, which will commemorate the historical, religious and cultural impact of the KJV--the top-selling Bible translation of all time, company officials said.

Gary Davidson, Nelson's senior vice president and Bible group publisher, said the partnership will help "connect millions of people with the living legacy of the King James Version."

"We've enjoyed successful relationships with these industry leaders in the past, so they are natural partners for this historic anniversary celebration," Davidson said.

James Tarbox, editor of The History Channel Magazine, said: "There's no denying the impact the KJV, as the first widely accepted Bible for the masses, has had in forming the world we live in today." It was an honor to join with the experts at Thomas Nelson in "spotlighting this momentous occasion in literary and world history," he added.

Salem Radio Network President Greg Anderson said that Salem's audience is "passionate about living out the Bible's message, and Thomas Nelson's KJV400 celebration was the perfect choice for us to join in the celebration."

The History Channel Club and The History Channel Magazine will reach more than a million history buffs, collectors and Bible enthusiasts, Nelson officials said. Additionally, Nelson's KJV400 commemorative products will feature a special offer for a trial membership to The History Channel Club and a free History DVD.

Salem will also promote the KJV's anniversary via its Homecoming: The Magazine, YouthWorker Journal, Preaching magazine, Crosswalk.com and Today's Christian Music.

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