The Parable Group has launched a new direct-to-consumer division.

Parable Agency is touted as "a strategic digital marketing agency created to connect life-changing products and services to faith-based consumers online," company officials said.

The creation of the new division is "the biggest development to come from Parable since the launch of the Parable Franchise in 2005."

"To compete in today's market, we must be digitally relevant," said Parable Group CEO Steve Potratz. "With the development of Parable Agency, we now have the ability to serve our stores and our vendors in this amazing marketplace."

The agency provides advertising and digital marketing solutions for suppliers of faith-based and family-friendly products in order to increase both brand visibility and online sales.

Parable Agency's first client is Catholic Online, www.catholic.org, the largest and most comprehensive news portal for Catholics worldwide. Catholic Online covers international, national and local news as well as arts and entertainment, finance, family and Catholic church news daily.

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