The first entries for the 2011 Retailers Choice Awards have already been received.

Nominations opened last week for the program, which has been increasingly acknowledged as an important way of recognizing some of the most significant new life-changing products in the Christian retail industry.

Suppliers will be nominating their best products of 2010 in a record 45 book, Bible, music, gift and other categories for the 2011 awards.

Among the new categories are First-Time Authors, books in the Reformed theological tradition and Curriculum: Nontraditional for lessons that fall outside the scope of Sunday school and Vacation Bible School.

Additionally, fiction has been expanded to include Children's; Contemporary Romance; Fantasy/Science Fiction; Historical Romance; Mystery and Suspense; and General.

Suppliers who nominate their products by Jan. 17 can save on entry fees by using the Early Bird option (buy five, get one free; buy 10, get two free, and so on). The entry fee remains just $50 per item. The nomination period for publishers and other suppliers runs until Jan. 31, 2011.

Voting will be by Christian bookstore owners, managers and staff evaluating the nominees for the impact they have had. The winners will be announced in April 2011.

Click here for more information, or e-mail Managing Editor Christine Johnson at This email address is being protected from spambots. You need JavaScript enabled to view it..

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