Thomas Nelson has launched two new programs to help independent Christian retailers.

Hot Off the Press offers pop-up alerts on product-related breaking news to stores that download the system created by the publisher’s Christian retail sales division. The application will also send out notices of upcoming author appearances and features a link that allows retailers to place orders if they decide to increase inventory levels in the light of what they learn.

In addition, the Christian sales group has created TNIndies on Facebook and Twitter to enable stores to interact and learn more about using social media in their businesses.

“We are opening up a line of communication that will be a 'win-win' for retailers, and Thomas Nelson in helping our customers increase their consumer traffic and customer base,” said Russ Schwartz, director of sales for Thomas Nelson independent Christian retail. “In these fast-changing times at retail, we all need to make sure we are adapting to meeting our customer's needs.”

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