Thomas Nelson is offering the "On The House" sweepstakes in a promotion designed to help brick-and-mortar retailers, including Christian bookstores, increase traffic to their stores.

Starting tomorrow, Feb. 1, through April 30, the sweepstakes will "expose customers to wide selection of Thomas Nelson's books, with a chance to win great prizes"—according to Senior Vice President of ABA Sales Rick Spruill, who came up with the idea.

Customers who purchase a title from the Nashville-based publisher with a sweepstakes sticker in the back will win one of thousands of prizes, including electronic tablets, e-readers, a Thomas Nelson library and e-book downloads. A free mail-in entry option is also available, and winners will be randomly drawn to receive the prizes.

Click here to enter, view official sweepstakes rules and prize redemption.

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