Zondervan reports seeing a good reception for its updated New International Version (NIV), which went on sale in stores March 1.

“Retail sell-in and acceptance has been very strong,” said company spokesperson Tara Powers. The products have only been on store shelves for a short time, so it was too early to share any sales information, she said, but “our sales reps are receiving very positive feedback from stores.

“The new packaging looks great on store shelves, and retailers are aggressively merchandising it with endcap, tabletop and in-line mass-merchandising. Several stores have completed the clerk Bibles training, and we’ve received great feedback on that as well. We look forward to seeing how consumers will respond to the updated NIV in the weeks and months ahead.”

The revised translation debuts this month with 177 product SKUs under 33 print titles. The rollout includes Bibles for children and adults, including the first updated study Bible, the NIV Adventure Bible for children aged 9-12. An additional 188 SKUS will release in the fall, including an updated edition of the best-selling NIV Study Bible.

The print releases follow the debut of the updated NIV eBook, released in December 2010. It has become the fastest-selling e-book in Zondervan's history, with more than 50,000 units sold to date. 

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