For its second year, the national event promoting Christian retail will become Christian Store Week, Oct. 1-10.

The change “provides a longer promotion window that covers multiple weekends, plus the Columbus Day holiday, which is typically a high-traffic day at retail,” said Eric Grimm (pictured), CBA’s business development manager, announcing the dates.

A task force of industry vendors and retailers is finalizing event details in preparation for an April announcement that will include product promotions from major vendors. “This will give retailers ample time to maximize store promotions, complete store planning and begin to engage their communities,” Grimm said.

In its debut effort Oct. 23 last year, Christian Store Day raised $60,000 to aid in relief efforts for Haiti through a compilation benefit CD. Almost 500 stores took part in the event, which included giveaways, specials and in-store appearances by local authors and artists. The organizing task force is “currently in talks with a ministry partner for the 2011 event,” Grimm said.

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