Thomas Nelson has launched a Christian retail channel promotion to help a Christian humanitarian organization end poverty and preventable deaths among children in the United States and abroad.

Through the God's Word in Action "Buy a Bible, Help a Child" promotion, sales of Nelson Bibles—including children's and Spanish-language versions—will support World Vision.

Nelson will donate a minimum of $75,000 to World Vision, with the potential for more based on sales from the promotion. When World Vision combines Nelson's donation with matching grant funds and corporate donations, the donation multiplies four times, company officials said.

"Based on our fiscal plan for the upcoming year and matching grant funds, we have set an overall goal to provide more than $1 million to help children around the world through World Vision," said Nelson's vice president and publisher for Bibles, Gary Davidson.

Funds generated by the promotion will provide immunizations, prenatal and ongoing medical care, vitamins and deworming medications, bed nets for malaria prevention and food.

Launched this month, the promotion is part of Nelson's God's Word in Action campaign, which is inspired by Ps. 82:3: "Stand up for the poor and the orphan; advocate for the rights of the afflicted and those in need" (The Voice).

Click here for more information on the "Buy a Bible, Help a Child" promotion.

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