Products tied to one of the most anticipated releases of the year and a hugely successful financial-planning program were among the new resources debuted to stores during Retailing ReBoot 2011's trade-show times.

Gift supplier DaySpring introduced wall art featuring a plot device from Courageous, the Sept. 30 follow-up film from the makers of Fireproof—the box-office hit and best-selling DVD.

The Resolution, a commitment-pledge to lead and serve their families signed by the lead characters in police-drama Courageous, will be available in a frame, in a frame with photo spot and printed prepacks for group distribution.

In addition, DaySpring will be bringing out a Courageous-themed DayBrightener with movie quotes, inspirational sayings and scripture, and greeting cards.

"We believe that the movie will be very impactful and that once people see it, they will want a replica of The Resolution," said Jim Shanahan, DaySpring's national sales manager.

New Day Christian Distributors unveiled a line of more than 20 SKUs from financial-planning expert Dave Ramsey's Financial Peace program, including games, books, DVDs and CDs.

Previously available only at live events or through churches running the course, the products—ranging in price from $7.99 to $39.99—had drawn a lot of interest, said Joanna Price, director of marketing and promotions for New Day. "A lot of churches offer Financial Peace as an outreach to their community, and these are great support products," she said.

First-timers among the 30-plus exhibitors included Trade Justice Mission (TJM), with jewelry handmade by former teenage sex-trafficking victims and AIDS widows. "We have had a very positive response," said Director Eric Rosenberg. Fair trade products like TJM's could be a growth area for Christian stores, he said, because they served a community "that understands fair trade."

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