CBA and technology marketing company SnapRetail has announced a partnership to help Christian retailers use social media and electronic marketing to reach customers and increase sales.

CBA will promote SnapRetail's TrafficBuilder product to its membership as a way to drive consumer traffic into Christian bookstores. The partnership will entail training on social and e-marketing for CBA-participating vendors and retailers.

Curtis Riskey, executive director of CBA, said that SnapRetail's "technology solution for retailers is best in its class, and one that every Christian retail store should take full advantage of to more effectively market to their customers," adding that "SnapRetail can help retailers easily create marketing campaigns and monitor the results through their user-friendly tool."

With TrafficBuilder, independent stores can promote new products to their customers quickly—using a library of pre-created templates and images provided by vendors. "SnapRetail offers tools that allow them to embrace e-commerce and social media without apprehension and increase sales in a direct and measurable way," said Ted Teele, CEO of Pittsburgh-based SnapRetail. "Our solutions move products off store shelves and into the hands of customers more quickly than traditional marketing solutions."

Click here for more information on SnapRetail and its products.

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