Industry veteran Bob Steele has joined Integra Interactive as director of technology. Steele has 35 years of experience in Christian retail, including managing a bookstore and serving as vice president of retail systems at Spring Arbor Distributors and founder of the Christian retail channel's first full-service online store.

Steele—who also played a key role in introducing data analysis provider Above the Treeline to both the Christian retail channel and general market—has served clients through Trinity & Associates, the consulting company he founded in 1986.

David Amster, Integra's chief innovation officer, said that Steele and Integra have a long history together, including serving on its board of directors. Steele's "strengths of systems management and people management, on top of his rich knowledge of the CBA channel, make him a perfect fit to step into this role," said Amster, noting that Steele will continue in his role as a board member.

Steele added: "I think my experience and passions are well-suited to serve Integra Interactive. I look forward to contributing to the innovation this company has demonstrated over the years."

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